Marketing Manager, HelloSociety

New York Times

Job Description

HelloSociety (recently acquired by The New York Times) is seeking a Marketing Manager to support the Integrated Marketing team. We are looking for a candidate who is well-versed in social media and passionate about all aspects of marketing including but not limited to social media, digital media, experiential, video, and media strategy. He/she should have management experience and be able to set team priorities under quick deadlines. The Marketing Manager should also have experience with pricing and packaging for social & digital media programs, with experiential packaging experience preferred.

The role requires effective management of communication among internal HelloSociety teams as well as with select advertising divisions within The New York Times. Candidates should have a positive, make-it-happen attitude plus the skills required to work in collaboration with multiple internal departments including digital sales, talent management, and client services teams.

The Marketing Manager will report into the Marketing Director. Previous digital publisher and/or social Influencer agency experience required.


  • Oversee the day-to-day work of marketing team members including the Associate Marketing Manager and Marketing Coordinator.
  • Oversee the development of sales collateral including but not limited to pitch decks, one-sheets, proactive opportunities, thought starters, case studies, and other special projects.
  • Work closely with Marketing director to lead marketing team members in prioritizing daily deliverables and achieving both short-and long-term goals.
  • Further advance & develop the proposal process to find efficiencies and make strategic improvements in order to better equip Sales for delivering RFP responses.
  • Manage & enforce existing packaging & pricing guidelines across internal and NYT teams while providing recommendations for new pricing strategies and product packages.
  • Encourage and develop creative thinking among marketing team members.
  • Develop research materials and maintain thought leadership to provide effective solutions for sales pitches.


  • Minimum of 6-7 years of experience in marketing or custom solutions development, preferably at social/digital agency or publisher.
  • Bachelor’s degree in marketing, media, communications, or related field required.
  • Prior management experience required.
  • Excellent written and oral communication skills with a strong creative eye required.
  • Deep understanding of social media and social marketing preferred.
  • An understanding of the business side of marketing involving packaging, pricing, negotiation, etc. strongly preferred.
  • Confidence & poise to work effectively with multiple teams and across varied business units.
  • Strong work ethic with ability to deliver against tight deadlines and manage multiple time-sensitive projects at once.
  • Incredible organization skills with a love for efficient processes, while flexible enough to make quick decisions.
  • "Get it done" attitude.

About HelloSociety

HelloSociety is a leading Influencer-centered social marketing agency recently acquired by The New York Times with a focus on premium Influencer content creation, social video production, and effective social distribution strategy to support brand messages and initiatives. We are based in sunny Santa Monica with a view of the beach in an open-office “work hard, play hard” environment. Benefits include medical, dental coverage, and a 401k program.


If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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Confirmed 9 hours ago. Posted 30+ days ago.

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