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Senior Performance Marketing Manager (Search) - 9 month Maternity Cover

Live Nation

Job Summary:

Location: London, United Kingdom

Division: Ticketmaster International

Line Manager: Associate Director, Paid Search

Working Hours: Fixed Term 9 Months Maternity Cover/ Full-Time (40 hours per week)

THE TEAM

Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated, exceptionally data-oriented and strategic Senior Performance Marketing Manager (Search), (Maternity Cover) to join the International Marketing team as early as May 2024 until February 2025.

The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practices for all main paid and organic traffic sources across 35+ markets globally. We support each market with guidance on campaign activation, reporting and measurement to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.

THE JOB

Reporting into our Associate Director, Paid Search, you will lead on strategic guidance and best practices for paid search, display and video campaigns across all 35+ markets. You will also work closely with our Director of Marketing Technology and Operations, Associate Director of Insight Manager, the Director, Paid Search US and platform stakeholders.

You’ll be one of the central points of contact for 35+ international markets, as they execute their paid search, display and video campaigns that impact millions of fans. You will be providing assistance with campaign creation, optimisation, measurement and reporting; constantly creating best practices and strategies to drive more efficiency and automation.

Additionally, you will execute paid search campaigns centrally at scale for 15+ markets to reduce workload for markets with limited local expertise. To do so, you will manage a team of one to help you with execution.

Success in this role requires excellent communication, data-driven decision-making, an ability to summarize results and present recommendations to business partners, project management skills and a passion for continuous improvement. Overall, you will be challenged to propose and execute new ideas and establish best practices for campaigns and the teams.

You are looking for a step up and be a strategic leader for paid search campaigns in an international setting. You are able to work in a dynamic, fast-paced environment, with various teams around the world, where you can continue to improve and progress your marketing knowledge across paid search, display and video, MarTech and analytics.

You’ll get to see your campaigns live across 35+ different countries, reaching more than 50 million fans a year, whilst enjoying a great and supportive working environment.

WHAT YOU WILL BE DOING

  • Provide 35+ markets with best-in-class strategies for paid search, display and video including automation guidelines measurement, and targeting strategies to optimize and deliver innovative campaigns
  • Execute paid search campaigns centrally at scale for 15+ markets to reduce workload for markets with limited local expertise.
  • Manage a team of one to help you with execution.
  • Develop plans and track progress against quarterly business goals for your channels.
  • Regularly present quarterly plans and results to business partners across 35+ markets to establish best practices and increase local strategy adoption.
  • Partner with the MarTech and Insights team on bigger performance marketing projects that increase campaign scale and team efficiency, including automation, measurement, attribution and reporting.
  • Drive a rigorous testing and optimisation culture, implementing a framework to continuously drive incremental campaign impact and identify areas of opportunity
  • Monitor competitor and industry trends to inform investment strategy, including emerging channels and measurement changes.
  • Think strategically across Ticketmaster’s marketplace of sports, concerts, live events and more.

WHAT YOU NEED TO KNOW

  • Significant experience in a hands-on role strategically planning and executing of paid search, display and video at an agency or brand
  • Significant experience managing campaigns in Google Ads and SA360
  • Previous experience managing teams, desired
  • Previous ownership of a multi-million-dollar paid media budget with a strong record of delivering growth and ROI improvement through data-driven decision-making
  • Experience working on e-commerce businesses or equivalent industries with large inventory.
  • Strong project management skills to stay on top of tactical execution, prioritizing amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency
  • High attention to detail, top-notch analytical skills, comfortable validating large amounts of data and the ability to make data-informed decisions to drive direction and alignment with business partners (preferred tools: Google Analytics, Tableau…)
  • Strong grasp of experimentation techniques, and critical thinking skills to improve testing implementation and infrastructure, driving test-and-learn agenda to advance channel capabilities
  • Creative thinking with a track record of driving the adoption of new ideas and concepts, and pioneering new approaches within your team or company
  • Bachelor's degree or equivalent experience

Desired Requirements

  • Strong experience working with MarTech tools including inventory management systems, pixel management, measurement tools and audience tools (DMPs/CPDs)
  • Google Skillshop Certification and Facebook Blueprint Certification would be a bonus

YOU (BEHAVIOURAL REQUIREMENTS)

  • You are looking for a step up and be a strategic leader for paid search, display and video in an international setting.
  • Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel strategies
  • Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence
  • A quick, creative thinker with attention to detail within a fast-paced environment
  • Strong analytical and creative problem-solving skills
  • Enthusiastic, self-motivated individual
  • Ability to effectively manage targets and deadlines
  • Ability to work on multiple projects simultaneously
  • Innate willingness to roll up your sleeves

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LI-Hybrid

#TM

#LI-CG1

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Confirmed 4 hours ago. Posted 25 days ago.

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