The Consumer Platform (CP) team is transforming its Product Management function to drive innovation with velocity, customer-centricity, and data-informed strategic bets. Within CP, TurboTax is a >$4.5B business today, yet the opportunity still ahead of us is much larger. Although we deliver a category-leading online DIY tax software for nearly 40M filers, there are still 85M American consumers who spend too much time and money on inefficient and expensive tax prep services.
This Director role will lead our growth-focused “Traffic to Start” (T2S) product management team of approximately 10 PMs, including three managers. This team plays a critical role in creating compelling and clear experiences for our visitors that build confidence and encourage prospective customers to start their taxes with TurboTax. With our tens of millions of customers representing a diverse range of tax knowledge and complexity, our landing pages and onboarding experiences adapt to their needs based on ML-driven personalization. In addition to our core TurboTax brand, this team is responsible for optimizing co-branded experiences for our CreditKarma members.
This Director will be responsible for setting the vision and strategy, prioritizing opportunities, and articulating a clear execution path for T2S Growth. The Director will need to partner closely with and influence multiple internal organizations including our post-start PM team, AI engineering, Go to Market Technology, Data Science, Marketing, Finance, Customer Success, and platform teams