Cricut

Company Description

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are hiring a Director of Subscriptions to lead our high impact subscription business, with over $300M in Annual Recuring revenue. We are looking for an exceptional business and product leader who will be obsessed with delivering phenomenal value to our subscribers at every step of their creative journey with the Cricut platform. This successful candidate is a consumer-centered and data-driven leader with proven experience working in a fast-growth product organization that includes a subscription business pillar. You will be responsible to define and deliver a roadmap to increase attachment, optimize retention, and maintain very high customer satisfaction. You must be a hands-on strategic thinker and cross-functional collaborator with great analytical skills and passionate about delivering amazing customer experiences.

Responsibilities

• Establish a multi-year vision and strategy of how the Cricut’s subscription offering will deliver an unprecedented value to our members and drive engagement with the Cricut hardware, software and content ecosystem.
• Define and own all key metrics related to our Subscription service - revenue, margin, attachment, churn, engagement, lifetime value, and more.
• Collaborate closely with Product Management to define and execute a holistic, prioritized and pragmatic roadmap, leveraging consumer insights and data, and that delivers a clear path to realizing our subscription platform vision and goals.
• Identify opportunities in our subscriptions plans and pricing to improve overall subscriptions revenue and profitability.
• Champion cross-functional collaboration with all key stakeholders across the company, establishing shared objectives for our subscription service and associated KPI’s.
• Partner with product, engineering, UX, analytics, and marketing to ensure a cohesive integration of the subscription touch points across the broader Cricut product ecosystem.
• Partner with the marketing and Cricut.com teams to identify and implement the most effective conversion strategies.
• Identify, analyze, and communicate key metrics for ongoing testing and optimization.
• Research peer companies, startup’s and industry disruptors to bring innovation and experimentation into the Cricut subscription offering.
• Measure everything. Leverage data to define what success means for each feature and each function from inception to deployment.

Qualifications

• Bachelor’s degree with 12+ years of Product or Business Management experience. MBA preferred.
• 5+ years leading products that include a subscription business model, preferably through a combination of content, software, and connected hardware products.
• Proven ability to build scalable and successful consumer services in a high growth environment.
• Strong strategic and analytical thinking combined with results-driven, practical mind set.
• Exceptional communication and highly effective influencing skills.
• Prior experience with audience segmentation and lifecycle marketing for subscription products.
• Ability to focus on both long-term strategy and short-term tactical execution.
• Proven ability to manage and resolve ambiguous issues crossing multiple divisions.
• Solid understanding of content, mobile and cloud services technologies.
• Experience with agile development methodologies is a plus.

Additional Information

We’ve got you covered

At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One):

This role is in-office at least 3–4 days per week.

We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.