Mindshare

Description

3 best things about the job:

1. You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof.

2. Puts you on the cutting edge of digital advertising and digital measurement.

3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region

Measures of success –

In three months:

• Been up to speed with client’s portfolios/value proposition and able to articulate this confidently
• Started to build relationships with the key decision makers within the current pipeline
• Been familiar with all functions in GroupM and well organized the daily routine

In six months:

• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

In 12 months:

• Had a mature pipeline at each stage of opportunity development
• Created some client’s additional demands and get further revenue for Wavemaker
• Improved your team's capability

Responsibilities of the role:

• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodology against all briefs.
• Deployment of best-in-class digital implementation across client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Campaign strategy & planning, and integration with the wider comms.
• Assist in training & up-skilling of client account teams.
• Management, extraction & interpretation of clients’ digital performance data.
• Delivery of beyond-the-banner high value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
• Sharing of best practice with the wider Interaction community.
• Conduct regular appraisals with designated team members.

What you will need:

• 6-7 years of digital experience (agency background preferred)
• An independent, self-driven individual with highly responsible nature
• Ability to work in a matrix organization, managing complexity and challenges
• Proven track record on the execution and development of digital strategies for clients
• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy
• Chinese competency is a must (either Mandarin speaking or read/write Chinese if not spoken fluent Mandarin)
• An understanding of China digital space is a major plus.