Boston Scientific Corporation

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Product Manager (PM) candidate must have experience designing, developing, and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support BSC Coronary Therapies (CT) marketing objectives, specifically our Calcium Therapies product franchise. The PM defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: Marketing, Finance, Sales, Sales Enablement, Digital Marketing, Clinical, R&D, Legal and Regulatory.

Additionally, the PM must entrench themselves in the assigned topic area, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. Key characteristics the PM must have are strong analytical & market modeling skills with the ability to translate those data into actionable & measurable tactics. The PM must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral, and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating, and encouraging product adoption and usage within our core customer base.

Your responsibilities will include:

Executing Strategic Plans:

• Achieving & exceeding financial forecasted targets the drive both top-line and bottom-line results for our Calcium franchise
• Helping to shape upstream and New Product Development ideation
• Uncovering unmet clinical needs and developing commercial plans to fulfill

Channel Plans:

• Creates comprehensive, integrated, multi-channel plans and programs for the assigned topic area, which target CT customers and end-users
• Establishes, builds, and maintains key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders to inform the plans and support the execution/implementation
• Owns the execution of the multi-channel plans for the Calcium therapies franchise
• This will involve providing marketing direction to field sales and other strategic partners in order to successfully execute a comprehensive channel plan
• Plans and manages to an assigned budget
• Customer & Topic Insights: Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts
• Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs
• Identifies and stay intensely familiar with the CT KOLs, focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly

Subject Matter Owner & Expert:

• Represents assigned topic area throughout the organization, ensuring infusion of the topic throughout all departments and channels, including inputs into CT editorial calendars for both social media and content marketing
• Responsible for topic-related content accuracy in all internal- and external-customer facing pieces and communications

Content & Tactics:

• Works with various teams and stakeholders to strategize, source, create and approve multimedia content for channel plans that supports CT business objectives
• Guides messaging theme identification and drives content development for all aspects of the channel plan
• Develops content and materials for healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives
• Metrics & Continuous Improvement:
• Collaborates with measurement teams and other stakeholders to create holistic campaign reports that provide actionable insights
• Evaluates and assesses key BSC CT competitors’ topic-related in-market activities; devising and implementing recommendations that strive towards best-in-class channel plans in the CT space

Required qualifications:

• Bachelor’s degree required, preferably in Marketing, Communications, Public Relations, or related field.
• 5+ years of experience in a corporate environment working with Sales and Marketing teams and/or managing tradeshows in the healthcare sector
• Demonstrated ability to work independently and collaboratively to meet deadlines and manage all aspects of event planning and execution with a high degree of attention to detail
• Demonstrated ability to develop, execute and project manage fully integrated, high-touch customer experiences that align with organizational goals
• Ability to collaborate with and influence key stakeholders without direct authority
• Proficient with Outlook, Word, Excel, PowerPoint.
• Ability to travel 1-2 times per month in support of tradeshows, special events and internal meeting as well as ability to be on-site at customer programs at various locations domestically when necessary. This includes some evenings and/or weekends.

Preferred qualifications:

• Marketing experience in the medical device industry with product launch experience
• Excellent organizational and project management skills
• Strategic thinking with appetite for innovation and continuous learning
• Extensive experience in presentation development and delivery
• Highly organized, proactive, resourceful, energetic, creative, and solutions-oriented

Requisition ID: 607915

Minimum Salary: $90800

Maximum Salary: $172500

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.