Anheuser-Busch

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $64,000 - $72,000, bonus eligible

SHIFT:

• Monday – Friday, with nights & weekends as needed for events.

LOCATION: Role is hybrid between Devils Backbone locations.

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: The Brewery Experience Manager will ensure that the brewery consumer experience is delivered flawlessly at all consumer touch points. The position will ensure our locations branding, offerings, events, and messaging align with overall brand priorities. Brewery Experience Manager will be accountable for driving traffic to our pub locations, reporting on pub events and marketing efforts to senior leadership, and collaborating with Brand and Pubs Management.

JOB RESPONSIBILITIES:

• Ensure that the company consumer experience is delivered flawlessly at consumer touchpoints.
• Drive traffic to the pub through marketing efforts including – social media, marketing campaigns, branded events, consumer engagement initiatives, consumer loyalty programs, paid media , and other marketing levers.
• Represent Devils Backbone when collaborating with local media, community organizations and non-profits to create events, marketing, and programming to drive traffic to pubs.
• Manage pubs online + social media channels. Train pubs managers to support.
• Ensure brand priorities and brand guidelines are executed at a pub level.
• Improve and align consumer experience to be consistent across multi-pub outlets.
• Report regularly on pub marketing efforts to Marketing Director and Senior Leadership, including marketing metrics, ticket/event sales, etc.
• Manage the brewery marketing budget and reduce costs without compromising quality.
• Coordinates consumer, competitor, and market research to identify trends and opportunities.
• Represent the brand at industry events, trade shows, and community engagements.
• Play a crucial role in the collaboration between our hospitality & commercial team.

JOB QUALIFICATIONS:

• Bachelor’s degree in marketing, advertising, hospitality or related field preferred.
• 2+ years of experience in event/hospitality marketing.
• Strategic thinker who can articulate the brand vision through hospitality lense and on-site events, as well as anticipate and identify consumer needs.
• Creative problem solver who can be collaborative with a diverse cross-functional team.
• Strong prioritization and decision-making skills, with the ability to maintain an excellent attention to detail.
• Proficient in Microsoft Office, major social media outlets, reporting tools (Google Analytics), Adobe Office Suite, and SquareSpace website management, and more.
• Proactive self-starter with positive attitude, and willingness to contribute on an innovative team.
• Skilled project manager who can direct projects from start to finish.
• Strong verbal and written communication skills with an ability to present information in group environments.
• Analytical ability to translate data into actionable insights.

WHY ANHEUSER-BUSCH:

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!