GroupM

Senior Executive - Media Activation

Gurgaon

About Us:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About the Activation team:

The Media Activation team is responsible for providing thoughtful recommendations for Search, Programmatic & Social owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Intro to the role:

We are looking for a paid media specialist as Senior Activation Executive. The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key channels (Google Ads, DSPs (preferably DV360), Facebook, Instagram, etc). The successful candidate will become part of a fast-paced team that puts training + development at its core.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Campaign Management

• Assisting on the development of detailed media plans that align with client’s objectives and KPIs by

using platform planners and connecting with publishers/partners.

• End-to-end set up of campaigns across relevant platforms. The ideal candidate should be able to

display a good base understanding of media strategy & best practices across a variety of channels.

• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to define best

practice standards.

• Monitoring campaign performance and pacing to ensure activity delivers as expected.

Troubleshooting and optimising campaigns in order to improve performance as necessary.

• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in

Microsoft Excel.

• Writing performance commentary that delivers valuable insight and recommendations to clients.

Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as

necessary.

• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
• Working closely with your line-manager to support the delivery of high-quality work for clients.

Operational Excellence

• Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required

across email, chat, video and in-person.

• Responsible for accurate and timely fulfilment of mandatory agency finance processes, allowing for

prompt payment/invoicing and to minimize finance queries.

About You:

We are looking for a candidate who can display the following attributes:

• Able to display a good foundation in setting up and optimizing paid media campaigns across two or

more of the key platforms [Google Ads, DSPs (preferably DV360), Facebook, Instagram etc]. Training

certifications in any of these platforms would be a plus (e.g. Meta Blueprint).

• Experience working in an agency environment (preferably as part of activation team) is not

necessary but would be preferable.

• Comfortable handling large quantities of data and working with numbers/budgets. Experience

compiling performance reports for clients and writing insightful commentary to accompany these

reports.

• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with

a can-do attitude.

In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

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