Freeman

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Creative Director, Motion Design is a visionary leader in the field of motion and digital design, with a focus in live events and experiential, command of the latest visual trends and techniques, and a proven track record of creating impactful brand experiences through motion design. This role requires a blend of creative talent, leadership skills, and a deep understanding of motion design principles and technologies. The ideal candidate will lead projects, and guide and inspire a team of designers to push the boundaries of motion design, creating content that resonates with audiences and elevates our client’s brands. The Sparks Creative Director, Motion Design will lead projects and work with interactive, creative, and content teams to conceive, design, present, and produce cutting-edge concepts, storyboards, motion, and interactive experiences that connect audiences with brands at live and digital events.

This position will support our Creative team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of the following locations:

• Dallas, TX
• Detroit, MI
• Philadelphia, PA
• Fort Wayne, IN

Essential Duties & Responsibilities

• Lead and mentor a team of motion designers, fostering a collaborative and innovative work environment
• Develop creative concepts and oversee the production of motion graphics and animations for a variety of platforms, including live events, digital experiences, and interactive installations
• Guide project design teams by developing concise creative direction from client and account team inputs
• Collaborate with cross-functional teams, including interactive designers and producers, 3D creative directors, and account teams, to ensure a cohesive vision and execution
• Present and pitch creative concepts to clients, effectively communicating the vision and value of the proposed designs
• Stay abreast of the latest trends and technologies in motion design, incorporating new ideas and approaches into projects
• Deliver finished motion files to be incorporated in renderings, mobile apps, and live event and virtual experiences
• Manage multiple project deliverables under tight deadlines

Education & Experience

• 10+ year(s) professional experience at a creative agency or in house creative team
• BA/BFA in Graphic design or related field with emphasis in motion
• Outstanding 2D animation and design sensibility demonstrated through design portfolio/ reel
• Proven track record in leading large mulit-disciplinary teams
• Expertise in Adobe CS (After Effects, Premiere, Photoshop, Illustrator)
• Experience with Figma
• Outstanding hand and digital illustration and character design/ illustration skills
• Proficiency in one or more 3D motion platforms a plus (Cinema 4D preferred)
• Proficiency with Redshift a plus
• Experience with HTML, CSS, Processing, Unity 3d, Unreal, 3D studio, or Sketch up a plus
• Proficient in Google Drive and Microsoft Office
• Strong attention to detail, a positive attitude, and a team player
• Ability to operate within a fast-paced environment
• Excellent written, verbal and interpersonal communication skills

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

Diversity Commitment

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

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