The Walt Disney Studios

Job ID 10120258 Location Burbank, California, United States Business The Walt Disney Studios

Job Summary:

Data Analyst (Social Analytics--LucasFilm)

Job Summary:

Are you curious, creative, and love data? Do you enjoy collaborating with colleagues and using data to drive actionable insights? Do you want to be on the cutting edge of breakthroughs in data and analytics, encouraged to discover, challenged to think bigger, and supported to learn new things personally and professionally?

The Walt Disney Studios seeks a Data Analyst to join the Studio Research & Analytics team. The Digital Analytics team is a highly visible department that is charged with finding the best methods to understand consumer thoughts, feelings, and behaviors across digital and social channels. They play an integral part in aiding key business decisions for Disney, Pixar, Marvel, Lucasfilm, and Disney+. You will join a dynamic group who love movies and television and are passionate about bringing the consumer voice into studio decision-making every day.

You will play a crucial role in analyzing and interpreting data related to Disney’s digital and social media efforts by providing valuable insights and recommendations to drive informed business decisions. This role will have a deep focus on audience development for Lucasfilm, particularly the Star Wars and Star Wars Kids YouTube channels. This is a highly visible role that requires exceptional analytical capabilities, a deep understanding of digital and social media platforms, and the ability to organize, visualize, and translate complex data into actionable insights.

Responsibilities:

• Collaborate with internal stakeholders to provide digital business insights for Lucasfilm and other Studio brands, with a focus on YouTube growth opportunities
• Be the voice of the consumer and a thought leader for Disney digital marketing teams, with an emphasis on Lucasfilm groups. Effectively communicate both quantitative and qualitative findings with timely, relevant, and actionable insights to support short-term and long-term decision-making
• Translate business questions into data-informed insights by proactively exploring analytics resources and requirements. Leverage digital and social listening tools to track, trend, and understand consumer behaviors, expressed preferences, and responses to marketing efforts
• Provide recommendations to grow Disney’s suite of YouTube channels and content that are supported by a robust analytic framework
• Produce reporting deliverables for executive leaders spanning the full suite of The Walt Disney Studios brands, including YouTube channel growth reporting on a monthly basis and full digital insights on a quarterly basis
• Present complex information in a clear and concise manner to a variety of audiences, including executive levels in the company

Qualifications:

• At least 2 years of experience in data analytics with a focus on social media, digital marketing, and/or consumer data
• Bachelor’s Degree in Business Administration, Statistics, Economics, Computer Science, Psychology, or a related field or equivalent experience
• Proficiency with YouTube analytics
• Proficiency with analytics provided by TikTok, Instagram, Facebook, Threads, and X
• Passion for historical and current Star Wars storytelling across all forms of media, including film, television, comics, and games
• Proficiency with social analytics and listening tools, e.g. Sprinklr, Quid
• Familiarity with website analytics tools, e.g. Adobe Analytics
• Advanced knowledge of Microsoft Office (Excel, PowerPoint) and Google Drive (Sheets, Slides) systems
• Outstanding communication and critical thinking skills, as well as the ability to make clear and concise visual presentations
• Ability to interpret data and combine with other data sources to develop a rich, complete picture for the business
• Exceptional analytical thinking and mathematical skills
• Strong understanding of design best practices for presentation decks and dashboards
• Ability to work rapidly and efficiently in a fast-paced and changing environment
• This role requires in-person collaboration from Monday to Thursday and remote work on Friday

The hiring range for this position in Burbank, CA is $78,200 - $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.