CVS Health

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

• This position follows a hybrid model of three days onsite and two days from home***

The Marketing Manager, Member Marketing, will develop and manage direct-to-consumer marketing campaigns for Aetna Marketing to support the growing, fast-paced, Medicare Advantage and Dual Eligible Special Needs Plans (D-SNP) business lines. You will report to the Executive Director of Member Marketing and will:

• Design and deliver integrated communications campaigns (email, direct mail, digital) to support retention and net membership growth goals.
• Work with the Member Marketing team, internal departments, and outside agencies to strategize, plan and deliver integrated communications campaigns.
• Set the direction and tone of communications projects. You’ll be assigned long-range projects and be reviewed through achievement of objectives according to pre-defined goals.
• Consult with internal customers, including Management and peers inside and outside of Marketing, on marketing communications initiatives essential to the team's success. This requires the ability to quickly develop a working knowledge of the business.
• Measure campaign results 
• Apply marketing principles, theories, and concepts.

Required Qualifications

• 5+ years of marketing work-related experience.
• 2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting).

Preferred Qualifications

• Healthcare marketing experience

Education

• Bachelor’s degree or equivalent

Pay Range

The typical pay range for this role is:

$63,300.00 - $152,600.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 

For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 05/06/2024