Tapestry

Assistant Store Manager

Job Description

The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results

through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies.

Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the

ability to adapt to all roles within the store’s environment.

Sample of tasks required of role:

SALES

• Understands organizational objectives and makes decisions in partnership with the Store Manager that align

with Company priorities and values

• Develop sales strategies, initiatives and growth across all categories; communicates goals to the team,

tracks store’s performance at all times and achieves sales

• Productivity Management: holds the management team accountable for personal productivity and

management contribution

• Develops clienteling strategy; implements and monitors over time, to achieve business goals and objectives

in partnership with the Store Manager

• Understands changes in market with potential impact on business performance and supports the execution

of sales strategies/tactics

• Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations
• Acts as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local

associations, mall initiatives)

• Resolves customer issues in a timely manner while being solution-oriented and forward thinking; partners

with the Store Manager and/or District Manager as needed

• Develop team to build long-term relationships with customers to drive business
• Takes initiative; has a high level of ownership and accountability for results of self and others
• Works directly with the Store/District Manager to protect and drive the needs of the business
• Ensures all daily tasks are completed without negatively impacting service of Coach standards
• Approaches challenges in direct and timely manner and takes action to course correct in the moment, when

appropriate

• Builds trusting relationships with peers and team; acts as advocate for the Brand
• Welcomes feedback and adapts behaviors; creating short and long-term goals to achieve personal metrics

and store performance

• Delegates and empowers others
• Creates enthusiasm and positivity for a shared vision and mission
• Recognizes and values individual performance

OPERATIONS:

• Evaluates performance of all team members and provides consistent and timely feedback; creates and

modifies action plans for the continuous development in partnership with the Store Manager

• Resolves performance problems using appropriate communication, coaching and counseling techniques
• Adheres to all retail policies and procedures including POS and Operations
• Leverages / understands Coach’s tools and technology to support Service and Operations of store
• Recruits, interviews on-boards and works closely with Store Manager on strategies to maintain top-talent;

while creating a talent bench

• Manages daily operational tasks according to Coach standards including selling and service expectations,

operations, payroll, human resources and loss prevention

• Demonstrates strong business acumen; strategically forecasts in partnership with Store Manager, plans and

budgets to the needs of the business (i.e. payroll, staffing, scheduling, merchandising)

• Interacts and communicates with Lead Supervisor and Store Manager
• Maintains interior and exterior upkeep of building with partnership from the corporate office;

communicating needs to ensure esthetic and safety requirements are met

• Adheres to all retail policies and procedures including POS and Operations
• Leverages and understands Coach’s tools and technology to support Service and Operations of store

Competencies required:

• Drive for Results: Can be counted on to exceed goals successfully. Is consistently one of the top

performers. Very bottom line oriented. Steadfastly pushes self and others for results.

• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external

customers. Gets firsthand customer information and uses it for improvements in products and services. Acts

with customers in mind. Establishes and maintains effective relationships with customers and gains their

trust and respect.

• Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously

unrelated notions. Tends to be seen as original and value-added in brainstorming settings.

• Interpersonal Savvy: Relates well to all kind of people up down and sideways. Inside and outside the

organization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can

diffuse even high-tension situations comfortably.

• Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open to

change. Analyzes both successes and failures for cues to improve, experiments and will try anything to find

solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure of

anything.

• Perseverance: Pursues everything with energy, drive and a need to finish. Seldom gives up on anything

before finishing, especially in the face of resistance or setbacks.

• Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to act

without having the total picture. Does not get upset when things are up in the air. Doesn’t have to finish

things before moving on. Can comfortably handle risk and uncertainty.

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad

knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of

possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in

his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for

their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete,

and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to

people problems on any person or situation (not including direct reports) quickly and directly; is not afraid

to take negative action when necessary.

Additional Requirements:

Experience: 1 to 3 years of previous management experience in a luxury retail service environment preferable.

Possess current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail

systems (i.e. labor management, inventory systems, sales reporting, etc.)

Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to

maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to

frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process

product shipment/transfers

Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible

schedule, including nights, weekends, and holidays high retail traffic and sales days (including but not limited to the

day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive

list of all performance requirements.

Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action, employer and we

pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring,

promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s

qualifications as they relate to the requirements of the position under consideration. These decisions are made

without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color,

creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy,

or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

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