Marketing Director for Orveda
Shanghai, China
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
THE ROLE
Coty as worldwide #1 fragrance leader with great ambition in winning China prestige fragrance market and therefore has introduced a wide portfolio of prestige to ultra-premium fragrance brands in cater for emerging sophisticated fragrance market.
The role is to be responsible for luxury all skincare brands business management in line with our identified Go-to-Market strategy including high-quality product offering, strong retail presence, gifting market opportunities, as well as upgraded customer experience. We aim to achieve our business ambitions behind each clearly positioned brands and recruit targeted consumer segments.
KEY RESPONSIBILITIES
The Marketing Director is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.
- Identify and implement brand strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing and fashion house guideline.
- Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team to make sure timely new innovation launches in China.
- Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions.
- Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives.
- Provide timely and insightful business analysis and reports to adapt strategy and action plans.
WHAT YOU WILL BRING
Requirements:
- 10+ years’ experience in Marketing, luxury skincare experience will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP, and media planning & execution
- Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables
- Experience in consumer work and mix development a plus
- Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent Mandarin & English capability.
- Strong beauty sense and Luxury taste.
- Self-initiatives, willing to meet challenges.
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