GroupM

Account Director – Planning, TUI

Overview of role

We are looking for a brilliant Comms Planning Account Director to join the TUI Main brand account. In this role you will be the day-to-day lead across some of our most exciting campaigns. Working alongside the Senior Associate Director and the Business Director you will be producing industry leading media strategies grounded in insight, audience behaviours, and effectiveness. TUI is an iconic brand that is looking to activate breakthrough media through culture, context, and experiences, to recruit a new generation of travel consumers. The successful candidate will have a strong working knowledge of all media channels including digital channels and the role they play in the wider ecosystem.

Reporting of the role

You will report into the Senior Associate Director.

3 best things about the job

1. The team: being part of a fun and amazingly talented set of planners who pride themselves on doing brilliant award-winning work and will welcome the new perspective you will bring.
2. The work: every day working in media planning across TUI is different and exciting with new challenges, offering the best way to learn and grow.
3. The clients: we work with a client group who are truly passionate about their business and look to us as partners to help with continue to push the boundaries of their media plans.

Who are you?

We are seeking a dynamic Account Director with a proven track record in leading media planning to achieve breakthrough for clients. As an innovative thinker and a strategic leader, you will have extensive experience in comms planning and a thorough understanding of media channels and measurement. Your inquisitive nature and dedication to your profession will drive you to constantly enhance your knowledge and excel in the fast-paced communications industry. With excellent client-engagement skills, you can confidently lead the client. You thrive under pressure, bring a positive and motivational energy to the team, and are committed to your personal and professional growth.

Responsibilities of the role

• Lead inspiring, strategic responses that excite the client, owning and writing the strategy including roles for communications and implications for media.
• Build strong client relationships, using key insights to inform the campaign strategy (collating strategic frameworks for example) & confidently present these within response to briefs.
• Consistently bring new thinking to clients and inspire them by owning the overall plan, ensuring any changes are accurately made.
• Ensure KPIs are SMART across the Business, Marketing, and Comms objectives & are clearly shown in every response.
• Work alongside the data, tech, & analytics team to ensure the campaign strategy is developing alongside the agreed learning agenda and that this is clearly displayed on every response.
• Develop and grow future talent, ensuring they receive your support and guidance.
• Be the first escalation point for finance queries and provide accurate forecasting for the client.
• Be an active participant in new business, including stretches and insight gathering.
• Seek new revenue workstreams to grow the account and the business.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

• Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*