NBD (New Business Development) Executive / Senior Executive CPS CS

The Nielsen Company

Company Type

NBD (New Business Development) Executive/Senior Executive CPS CS - 7827

Client Services and Sales - South Africa Johannesburg, Gauteng 



The New Business Development Executive is a pivotal role in Nielsen’s growth strategy. Focused on accelerating organic growth with Manufacturers and Retailers, the NBD Executive generates short-cycle revenue opportunities by rapidly penetrating new clients and growing ad-hoc clients with a highly profitable, customised product portfolio. The role will include new product development and strong analytical skills.


Principal Accountabilities

  • Own individual revenue target.
  • Generate short-cycle revenues from syndicated solutions and customised analytical products
  • Target/penetrate new clients and ad-hoc ones, with a special focus on white space within the business and outside
  • Develop go-to market strategies that will deliver maximum reach across the target client portfolio
  • Create new leads, by driving meeting and discussion with the support of client team leaders
  • Monitor progress against revenue target with tenacity and course correct quickly where necessary
  • Identify upselling opportunities by creating leads for more advanced / customised Nielsen services and to transform ad-hoc relationships into continuous contracts.
  • Have an integrated approach and understand all corners of the business to ensure we provide the best possible solutions to our clients

Knowledge and Skills Required

  • Good understanding of Market Research, preferably of Nielsen products
  • Passionate about sales, revenue growth, and new business opportunities
  • Short-term results orientated, competitive,  and a high-energy self-starter
  • Strong negotiator and a deal closer, comfortable in challenging and influencing client at all levels
  • Skillful in driving client interest and new business through creative proposal of Nielsen capabilities
  • Independent worker, who also contributes to the overall objectives of a team
  • Ability to simplify into client language
  • Excellent communication skills, ability to read other’s styles and adapt behaviour accordingly
  • Fluent in English and local language
  • Ability to create simple and visually appealing client output



About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Job Type: Regular 

Primary Location:  Johannesburg,Gauteng 

Secondary Locations: , , , 

Travel:  Yes, 25% of the Time 

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Confirmed 3 hours ago. Posted 30+ days ago.

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