Franklin Electric

GENERAL DESCRIPTION OF POSITION

Within the assigned portfolio of products and their respective markets, responsible for overall product management including, but not limited to, forecasting, financial analysis, identifying product needs, working across functions to develop new products, understanding competition, overseeing application engineering as needed, and providing technical support. Concurrently, this position is also responsible for understanding the markets into which the assigned product line is marketed and sold. This requires maintaining an in-depth understanding of market segments, business models, market trends, and technology drivers.

Key Responsibilities

• Play integral role in assuring the Franklin 5 Key Factors – Quality, Availability, Service, Innovation, and Value are effectively maintained for assigned products.
• Analyzes new product requests, pricing research, and competitor research to manage products and product lines.
• Manages existing product lines based on forecast, performance, profitability, and required changes or modifications.
• Regularly performs pricing, profitability, and competitive analysis and recommends strategies to improve market position, improve quality, or reduce costs.
• Oversees the applications engineering function for product specifications and quote completions.
• Monitors specification sheets, instructions, presentations, and other marketing services.
• Identifies opportunities to achieve corporate sales goals, objectives, and action plans. Seeks new customer opportunities and maintains current customer relationships.
• In conjunction with Market Development team, analyzes market segments to identify “wants & needs” of segments, competitive positioning, market drivers, technology trends, market size, and sub-segments.
• Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives.
• Develops value proposition for each market segment that supports Franklin’s leadership position and value promise.
• Defines new product opportunities and develops robust business case in support of new product development projects.
• Leads assigned product teams in prioritization of key projects and activities including new product development, quality improvement, and value improvement projects
• Attends market specific trade shows and reports on key trends, customers, competitors, market drivers and technologies.
• Works with the marketing team to ensure that marketing tools such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.
• Provides customer service as necessary through open houses, product application and sizing, and informing customers of product changes.
• Inputs relevant information into the CRM software to track contacts, progress, including written reports concerning market segments, dealer, distributor, end user, and competitor information.
• Performs other related duties as required or assigned.

Skills Knowledge and Expertise

• Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners and potential acquisition candidates.
• Works effectively leading cross functional teams including both technical and commercial resources.
• Knows arithmetic, algebra, geometry, statistics, and their applications.
• Deals with problems involving several known variables in situations of routine nature.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Identifies the underlying principles, reasons, facts, or information by breaking down information or data into separate parts.
• Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the general public, and other employees of the organization.
• Maintains confidentiality and uses discretion with business information.
• Reads and understands documents such as policy manuals, safety rules, operating and maintenance instructions, and procedure manuals.
• Writes routine reports and correspondence.
• Utilizes common-sense understanding in order to carry out written, oral, or diagrammed instructions.
• Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.
• Frequently makes decisions of both minor and major importance, which may affect the work operations of other employees and/or clientele to a moderate degree.

Education and Experience

• Bachelor’s degree in Engineering, Technology, or Marketing or related field. MBA (preferred).
• Five or more years of experience in product marketing or a related field (required).
• Ten to fifteen years of experience in the water systems industry or related field.

Computer Skills

• Intermediate: Word processing/typing, spreadsheet.
• Basic: Alphanumeric data entry.

PHYSICAL ACTIVITIES

• While performing the functions of this job, the employee is:
• Continually required to sit; use hands to finger, handle, or feel; and talk or hear.
• Regularly required to reach with hands and arms.
• Occasionally required to stand or walk.
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision.

The company will make reasonable accommodations to enable individuals with disabilities to perform the essential functions and expectations.

ENVIRONMENTAL CONDITIONS

• This position is not subjected to harmful environmental conditions.
• The noise level in the work environment is usually moderate.

Franklin Electric has reviewed this job description to ensure that it includes the role’s essential functions and basic duties. The job description is intended to provide guidelines for job expectations and the employee’s ability to perform the work described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Supervisors may assign additional functions and requirements as appropriate. This document does not represent a contract of employment, and Franklin Electric reserves the right to change this job description and/or assign tasks for the employee to perform as the company deems appropriate.