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T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

The Segment Marketing Manager is responsible for creating and optimizing the communication strategy for the existing customer journey to drive broader engagement and deepen relationships and reduce churn. Plans, creates and/or produces marketing communications to implement strategies and objectives. Responsible for developing strategy and business cases for the communications needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc

Job Responsibilities

  • Develop and implement marketing plans and business cases for product, service and brand engagement communications. 
  • Write marketing copy and support content creation with mid-to-high complexity projects, including quick-turn creative requests.
  • Execute and enhance campaign strategy designed to increase customer engagement and reduce churn.
  • Partner with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partner with Consumer Insights on consumer understanding, and with the product management team on product roadmap with a keen eye for the competitive context.
  • Responsible for identifying and analyzing behaviors of key customer segments within the existing base and develop campaigns, programs or offers to create deeper relationships with T-Mobile.
  • Manage marketing communication and distribution plans to include tracking of results.
  • Prepare presentations for various audiences ranging from peers to executive level.
  • The role requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations leadership to ensure flawless execution and to create one look and feel for T-Mobile products and services.
  • Also responsible for other Duties/Projects as assigned by business management as needed.

Education

Bachelors Degree Required

Experience

4 to 7 years Marketing Experience

4 -7 years Experience in one or more of the following categories:

  • Software/Hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.

Experience with Marketing Strategy, Cross functional relationships and Negotiations

  • At least 18 years of age
  • Legally authorized to work in the United States

Washington Pay Range: $114,500.00 - $154,900.00

  • The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. 
  • At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/ 

Travel:

Travel Required (Yes/No):No

DOT Regulated:

DOT Regulated Position (Yes/No):No

Safety Sensitive Position (Yes/No):No

T-Mobile's Commitment

Never stop growing!

T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

If you’d like to receive more information about careers at T-Mobile, sign up for the T-Mobile Talent Community today! https://www.tmobile.careers/profile/join/

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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Confirmed 6 hours ago. Posted 30+ days ago.

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