MoneyGram

Description

Job Summary

The Senior UX & Optimization Analyst will collaborate with cross-functional teams to identify and minimize user friction across digital platforms. This role focuses on improving funnel performance, analyzing user behavior, conducting usability testing, and optimizing the overall experience. The analyst will leverage UX and Product analytics tools to provide actionable insights, facilitating data-driven decisions that enhance user journeys and digital experiences.

In this position, the analyst is responsible for developing KPIs, creating dashboards, and delivering analysis, insights, and recommendations within their area of expertise. They will ensure that the business comprehends the impact of new products or redesign initiatives. This role also involves working closely with various departments in the company and requires strong communication skills for effective collaboration.

Primary Responsibilities

• Lead funnel and behavioral analysis to surface friction points and unlock optimization opportunities.
• Leverage UX analytics and session replay tools (e.g., Contentsquare, Quantum Metric, FullStory, Amplitude) to understand user behavior and improve digital experiences.
• Utilize SQL, BigQuery and other analytical tools to conduct complex data analysis and generate actionable insights.
• Translate data into compelling visual stories and narratives that resonate with stakeholders at all levels.
• Define, monitor, and improve UX metrics such as drop-off rates, bounce rates, time-to-conversion, and conversion rates.
• Conduct and analyze usability testing and A/B experiments to guide product and design decisions.
• Collaborate with Product, UX Design, Marketing, and Engineering teams to prioritize experience improvements.
• Contribute to defining future enhancements and the overall digital strategy.
• Build and maintain dashboards to track performance and support data-informed decisions.
• Partner with Engineering to define tracking requirements and ensure data integrity across platforms.
• Develop measurement frameworks to evaluate the impact of new features or UX changes on KPIs and adoption.
• Conduct regular audits to ensure site accuracy and identify areas for usability improvement

Qualifications

Education

• Bachelor’s Degree in Engineering, Math, Computer Science, Operations Research, Statistics and other related degrees.

Experience

• 3-5 years of experience or relevant work experience in analytics, finance, or consulting roles.
• Experience using UX Analytics tools such as Contentsquare, Fullstory, Quantum metrics, Amplitude, etc.
• Experience using tools such as SQL or BigQuery to assess datasets and recommend solutions

Essential Skills

• Strong technical and quantitative background with outstanding analytical skills and the ability to synthesize situations for corresponding solutions, options and action plans to impact efficiency, and improvements to the business.
• Data analysis, interpretation and the presentation of credible, business-focused recommendations.
• Advanced knowledge in UX tools needed for their focus domain area (examples: Contentsquare, FullStory, Optimizely)
• Advanced experience using BiqQuery and GA4.
• Ability to establish strong partnerships within different levels in the organization while adjusting communication as necessary to the specified audience.
• Ability to take initiative and manage deadlines and handle multiple priorities simultaneously with minimal supervision.
• Ability to work with engineering teams and define tracking requirements.
• Strong visualization skills.
• Advanced Excel knowledge.
• Excellent problem-solving skills.