Product Manager (PM) will be responsible for the development of automotive aftermarket product strategies for their assigned lines to include: new product development, product marketing, new product introductions, market research, and Original Equipment (OE) research.
In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products.
Responsibilities include: • Act as a category expert in your product categories
- Define new product initiatives while optimizing the ongoing product line for maximum profitability.
- Define and develop 1-3 year product portfolio roadmaps • Deliver product introductions on-time and within budget, for assigned product lines.
- Develop and drive brand, product and line strategy
- Work Closely with the pricing department on new product introductions to achieve planned market position and gross margin targets
- Identify and develop new product opportunities
- Work within a cross-functional team through all phases of the product design and development process, manufacturing and sourcing process through to product launch
- Represent the “voice of customer" on product development teams to assure objectives are met • Collaborate with the marketing services team on marketing strategy for assigned products including literature, advertising, product sales training and support materials
- Contribute to new business development efforts, including new category and new channel assessment • Prepare Market Requirements Document and product specifications along with the product development / engineering team• Preparing accurate up-to-date reports and reviews on project schedules and cost analysis
- Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.
- Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share
- Lead implementation of new product launches outlined in the product marketing plan
- Partner with operations (forecasting and supply chain) and sales planning to ensure fill rate targets are achieved
- Responsible for acquiring, updating, and comparison of company product performance vs. competitive performance, and competitive landscaping (pricing, features, applications, and innovation)
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