Marketing Manager



Position Summary:  HARMAN is the world leader in automotive branded audio solutions, trusted by major OEM’s around the globe and recognized through our legendary brands such as JBL, Harman Kardon, Infinity, Mark Levinson, Lexicon, and Bang & Olufsen, just to name a few. In 2016, HARMAN was recognized by Fast Company as one of the Top Ten Most Innovative Companies in Automotive, at #7 on the list.  

As a Marketing Manager within HARMAN’s automotive audio division, you’ll be part of a fast-paced and passionate team dedicated to delivering world-class audio experiences to consumers. This position will be primarily responsible for developing and executing a comprehensive marketing strategy for some of our leading OEM customers as well as collaborating with, and supporting, internal sales & executive leadership teams on strategic new business pursuits. Functional responsibilities include (but are not limited to) the creation and execution of digital, experiential, dealer training, new vehicle launch and POS assets that best support our OEM partners in the effective communication and sale of our branded audio systems. In addition, this Marketing Manager will be responsible for building and maintaining strong OEM customer relationships within Marketing, Product Planning, and Sales Operations across all levels of leadership. In addition, this role needs to pursue pre-SOP initiative such as an industrial design initiative, support on OEM’s global initiatives, and other related efforts.

The position also shall be responsible for/ supporting some of initiatives that covers the whole automotive business in Japan inckuding Connected Car and Connected Service, and sometimes possibly Professional solutions.





Job Responsibilities:

  • Support Senior Marketing Manager in the launch support of new vehicles with HARMAN audio systems. Plans include: Digital, Social, PR, Training, Experiential, Dealer Experience and “invertising” programs.
  • Leads experiential marketing activations in the field and dealership from conception through execution.
  • Leads innovative programs and initiatives to drive increased sales through POS/Merchandising/Customer Programs (pull) and option packaging and incentive (push) programs.
  • Creates effective value propositions & stories to continuously sell the value of HARMAN to our OEM customer through demonstrations, presentations, and events.
  • Manages the execution of digital and social initiatives based on overarching marketing plan.
  • Develops internal customer “brand champions” in Marketing, Product Planning, and Sales who deeply understand and value the relationship with Harman to the point where they become internal advocates for our brand(s).
  • Working with agency partners, creates all marketing assets (print, video, photo, F&B, Why Buys, etc.) to support marketing programs and sales activities for customer account.
  • Effectively manage agency partners and project budgets in the execution of all marketing programs.
  • Event planning and implementation
  • Close and continuous communications with global Marketing and Sales team




Basic Qualifications:

  • Bachelor’s degree in related field (Marketing, Business, or Communication) preffered
  • 5+ years of experience as a dedicated Marketer
  • Car Audio/Consumer Audio experience a plus
  • Excellent verbal and written communication skills both in Japanese and English
  • Highly organized and results driven
  • Self-Starter, highly pro-active, Hands-On
  • Experience of plan / conduct mid/large event is a large plus


Preferred Qualifications:

  • Passion for music
  • Automotive B2B experience


Eligibility Requirements:

  • HARMAN will only employ those who are legally authorized to work in Japan for this opening.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
  • Travel 50% (Domestic 70%, Overseas 30%)

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status.  HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!  (


Job Segment: Merchandising, Sales Operations, Marketing Manager, Manager, Marketing, Retail, Sales, Management

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Confirmed 6 hours ago. Posted 30+ days ago.

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