Channel Marketing Manager

Philips

Responsibilities
Workhours

Job Title

Channel Marketing Manager

Job Description

Responsible for the overall channel marketing activities for Southern Africa (South Africa + 8 Countries)

 

OPERATIONAL

•Drives channel segmentation working closely with Trade, Prof & OEM Sales managers

•Drives consistent channel strategy and in store/ shopper marketing activities

•Supports channel offer optimization

•Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.

•Leads partner-related launch efforts for products, services and platforms.

 

FINANCIAL

•Manages revenues and IGM targets within the assigned Channel

•Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.

 

CUSTOMER

•Designs Channel activities and programs focused on Channel market needs

•Defines operating principles and rules of engagement with customers

 

PEOPLE

•Drives cross functional collaboration, strategic focus and organization agility.

•Influences a winning spirit, embedding our culture in the channel sales teams.

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Confirmed 9 hours ago. Posted 30+ days ago.

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