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Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries. In January 2018, we raised one of the largest Series C rounds ever in Southeast Asia and are well-positioned for our next phase of rapid growth.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

The Trade Marketing Manager (TMM) works closely with the Head of Trade Marketing and the Regional Trade Marketing and is responsible for collectively building up capabilities of Ninja Van Philippine’s sales channels to improve sales effectiveness and readiness.

The TMM role is to oversee and develop strategy execution by assisting and enabling the sales and enablement division to their financial target. He/She will be developing and executing trade marketing campaigns and new product activations in the marketplace by collaborating with the sales, marketing, and finance team to ensure effective implementation of the plan.

Main Responsibilities:

  • Frequent active working sessions with the commercial team and stakeholders 
  • Monthly Trade Marketing sync up with sales channel managers and regional Trade Marketing Team. 
  • Develop and propose strategic initiatives using Trade Marketing frameworks and guidelines along with the smooth and timely implementation of TM initiatives, across all sales channels
  • See through the execution of the most suitable trade marketing programs to the benefit of the specific channel’s sales effectiveness.
  • Guide the team in building physical and mental presence across all sales channel territories and partnerships through attention grabbing and exciting executions. 
  • Alignment with Sales team in gathering market insights and market deep dives as a basis in crafting marketing programs. 
  • Designing and crafting KPIs for program efficiency. 
  • Lead the development and execution of Regional and Local ™ Initiatives to different sales channels. 
  • Translate national campaigns into localized and more relevant executions. 
  • Shape customer perception towards Ninja Van and its different product portfolio by developing key customer value propositions
  • Design marketing strategies through market and competitive analysis, customer segment selection, and penetration plans that support business growth and enhance brand equity.
  • Lead the development and execution of Go-To-Market plans and channel strategies (leaning to offline) for campaigns, promotions, and other strategic initiatives.
  • Drive online and offline media strategy: manage budgets, content strategy, and relationships with key stakeholders (social, creative, PR, partners) to develop innovative output.
  • Work with internal and external parties (such as media/ creative agency, printers, and production houses) for effective implementation of ATL and BTL campaigns.
  • Identify and secure partnerships with prominent expos and trade shows in the logistics industry to showcase our services, allowing for direct engagement with potential key shippers and creating a lasting impression.
  • Facilitate targeted networking sessions with key shippers, industry influencers, and potential clients at expos and trade shows, cultivating relationships and exploring collaborative opportunities to strengthen our position in the market.
  • Develop compelling presentations and workshops tailored to the needs and interests of key shippers, offering valuable insights into industry trends, technological advancements, and our innovative solutions during these events.
  • Implement targeted lead generation campaigns in conjunction with expo participation, utilizing various channels such as social media, email marketing, and on-site engagement to capture contact information and nurture relationships with potential key shippers.
  • Regular check-in with sales enablement head and sales channel personnel to identify possible gaps and challenges in programs and provide them with solutions and/or guidance.

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Confirmed 12 hours ago. Posted 30+ days ago.

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