Digital Marketing Associate

Degreed

Company Type
Industry
Experience
Workhours

Digital Marketing Associate

We’re a growing company, with 150 employees, an award-winning product, and an industry-leading reputation for innovation. To fuel our growth, we’re putting on 60+ live and 20+ online events a year. That’s no easy feat, so we’re looking for a Digital Marketing Coordinator that can support our move to the next level.

You will get to have your hands in many cookie jars, supporting our event and product marketing teams. The right candidate will be a go-getter and a team player, with a strong passion for details, experience in digital marketing, and the desire to learn and grow in a fast-paced environment and excel in performing multiple projects at one time.

Responsibilities

You’ll work closely with the Event and Content Managers to deliver and own a digital marketing strategy that builds awareness of, and engagement with Degreed’s live events, content marketing, and webinars by maintaining landing pages, email campaigns, social media and other recommended digital outlets.

Perform everyday projects related to:

●     Email Marketing

○     Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation

○     Perform database segmentation, identify target audience, create email lists and purge non-deliverable email addresses and opt-outs

○     Manage CRM and other marketing tools, ensuring workflow from registrations, submissions, automated email confirmations and notifications

○     Track, analyze and report metrics of email campaign performance and provide recommendations as needed

○     Manage and prioritize live events, webinar and content email calendar / schedule

●     Content Marketing / Social Media Marketing

○     Collaborate with marketing and content managers on regular contributions to the content marketing efforts of Degreed. Content to potentially include: sales enablement, presentations, blog posts, thought leadership, LinkedIn posts, webinar discussions

○     Collaborate with the Creative team to submit suggested social media posts and ads

○     Engage with the Degreed social media community and industry influencers

●     Lead Management

○     Collaborate with multiple teams and vendors to create on brand landing pages and maintain content and workflow updates and troubleshoot issues

○     Test and proofread content, links, registration and payment workflow, and track registration submissions

●     Vendor Management

○     Collaborate with marketing vendors and track inventory and performance of lead gen promotions

○     Analyze campaign performance and report on ROI

●     Other Hats

○     Maintain the event mailboxes and handle inquiries or distribute to appropriate team member

Skill Qualifications

●     Minimum of two years’ experience in a marketing role, preferably in email marketing or demand/lead generation

●     Proficient with CRM (ideally Salesforce) and marketing automation platforms like Hubspot, Marketo etc

●     Excellent written, communication and copywriting skills

●     Extremely detail-oriented, have excellent administrative and strong organizational skills and administers thorough follow-up

What we’re looking for in a teammate

●     Team player but confident enough to work and drive projects on your own

●     Creative, driven and not afraid of a challenge

●     Self-starter, flexible  and willing to work weekends and evenings as required

●     Willing to pitch in, even outside of your role or skill set

●     Finds data interesting and can see trends, make recommendations on findings

●     Good interpersonal skills and ability to communicate effectively with all various individuals and stakeholders

●     Effectively handle and prioritize multiple tasks simultaneously, while maintaining a professional manner and be able to stay calm under pressure

●     Ability to be flexible and succeed in a fast-paced, innovative, and rapidly evolving organization

Read Full DescriptionHide Full Description
Confirmed an hour ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles