Digital Perfomance Analyst

Direct Line Group

Company Type

The Opportunity

Digital Data Demons and Superstar Data Ninjas Needed!

Do you have a flair for getting under the skin of how people think through interpreting data? Are you passionate about changing and leading the digital experience through being data driven with a sprinkling of psychology? Are you able to uncover the hidden treasure in our digital data to change the world? (Can you tell we are ambitious?) Are you able to stare at a Stereogram and see the picture? Then you might just be the person we are looking for.

The UK is one of the world’s most advanced digital economies, with some of the most demanding audiences - of course being a digital native you already know that! Insurance isn't generally associated with digital innovation but all that is changing. We've changed the face of insurance before and we are doing it again. We need people who are passionate about understanding how people behave online and want to help drive the next generation of digital insurance services. People who want to be involved in a company that aims to create a whole new experience for insurance.

The Role

You will be responsible for the timely production and communication of Digital performance insight, data and management information, supported by detailed analysis and commentary enabling focus on areas that will drive improved performance online on a daily tactical level.   You will provide pro-active insight / reporting support to the Performance and Digital teams, identifying opportunities and bringing these to fruition with agreement from the team. You will work  with the Insight Manager to conduct deep dive analysis in aspects of the digital journey to pull out trends, opportunities and issues from traffic sources to inform the optimisation of the digital channel (make recommendations and measure outcomes)

What you'll be doing as a Digital Performance Analyst

  • Own the technical delivery of MI and reporting across the digital function working closely with the Digital Insight Manager and Product Managers to define the detailed requirements and shape of the data infrastructure
  • Provide data expertise in the design of the solution including tools & reporting delivery mechanisms
  • Communicate with wider business areas (Business Intelligence function and various business functions) on data requirements ensuring the solutions are fit for purpose and in line with the KPI framework
  • Deliver any ad-hoc requests for Digital performance data, from either Digital or DLG wide stakeholders
  • Work with the team to introduce tools, new communication styles and process to ensure effective production of Digital reporting and analytics
  • Documenting data processes, solution design and user guides
  • Execute on your plans and communicate progress to stakeholders on a regular basis. Present results in a variety of formats to a range of stakeholders. Make recommendations on the basis of your analyses, and quantify the potential value to business users.
  • Effective communication and relationship building at all levels of the business
  • Champion the agile frameworks (Scrum and Kanban) within the team, ensure that Agile principles are practiced by peers and understood by stakeholders.

Required Skills and Expertise

  • Advanced skills in using analytics tools to generate detailed MI reporting ( SAS,SQL or R)
  • Ideally Proficient in I-Jento & Adobe Site Catalyst however google analytics would be acceptable
  • Ability to undertake statistical analysis and to provide strategic insights
  • Confident in optimising Digital journey’s and sales funnels
  • Strong problem-solving and engaging communication skills
  • Experience of developing Digital change benefit cases

Hours: Full Time, 35 Hours, Mon - Fri

Closing Date: 26/12/2017

Career benefits and rewards

Rewarding you is really important to us, as well as offering a competitive salary and generous holiday entitlement; you can take advantage of a wide range of benefits. The best part is you can pick and choose the benefits to suit your own lifestyle, but also pass on some of the savings to family and friends. Here are just a few we have on offer:

  • A competitive salary, benchmarked against our competitors, which will grow as you do.
  • Pension 9% of your base salary, you can choose to contribute less or more than this, and anything you don’t wish to put in to your pension you can take as cash instead!
  • Private medical insurance (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
  • Attractive holiday entitlement
  • 50% off our Home, Motor and Pet insurance
  • Free Travel insurance
  • Free Green Flag breakdown cover
  • Flexible rewards including Life insurance, income protection, critical illness insurance, personal accident insurance
  • Retail card, with discounts at big name retailers
  • My Discounts - a discounts website for all our employees, with great discounts, cash back savings and offers across hundreds of brilliant  high street brands, travel, tickets, gym memberships and much more.

Who we are
Direct Line Group is an organisation with a clear mission: to make insurance much easier and better value for customers. We are one of the leading motor, home and small business insurers in the UK. We are home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

Read Full Description
Confirmed 11 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles