DBS Bank

Assistant Vice President, Investment Product Manager, Consumer Banking Group - (WD72814)

Business Function

As the leading bank in Asia , DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the Consumer Banking business.DBS has a full spectrum of products and services, including deposits, investments, insurance ,mortgages ,credit cards and personal loans ,to help our customers realise their dreams and aspirations.

Responsibilities

• Grow income from Mutual fund distribution business (trail revenue) and Asset under Management (AUMs) for the Bank and achieve the same in line with budgets.
• Conceptualize innovative products leading to overall revenue generation of investment income.
• Co ordinate with regional team for New product approval, update on various business metrics.
• Conduct regular Reviews of existing Mutual Fund schemes and provide inputs in Fund selection Process.
• Prepare effective product updates to be shared with all stakeholders.
• Creating Product awareness among branches through campaign & providing product training to the branches and relationship managers.
• Drive MF penetration and increase awareness and activation of Product across channels (including DigiBank) through Intelligent and intuitive marketing and promotion campaigns.
• Timely roll out of cross-sell campaigns.
• Support Branches and ensuring Timely resolution of branch & customer queries
• Closely work with regional and local Marketing team to drive the digital guidance and Investment literacy initiatives, communication of newsletters market insights to customers.
• Ensure compliance to regulatory guidelines (Internal and External) on a need basis
• Process streamlining and process improvements
• Keep track of new and upcoming regulations for various countries

Requirements

Sales Management:

• To ensure FY budget achievement in investment(Channelmanagement for Branch banking, Priority Business and others)
• Monitoring RMs Business productivity, process compliance adherence.
• Working with Business Analytics team to explore new opportunities for business growth.
• Supporting Investment counsellors with inputs regarding Products, market, strategic initiative, MIS,Operational aspects etc.
• Initiating and implementing Marketing campaigns targeting existing and prospective customers for cross sel, Upsell, deeper penetration and strengthening business relationship.
• Driving sales volume by increasing the number of financial Transactions and non-financial transaction
• Increase the number of SIP Transactions through the Digital assets and cross sell as well .
• To increase the number customer retention & acquisition through digital Assets
• To continuously monitor the sales channel and sales performance for better outcomes for the bank
• To own and operate training modules for sales channel and do run ebd-to-end MIS Management for sales and processes
• To act promptly basis channel and customer feedback on journey/process and system.

Product Management:

• To manage demat, ASBA and/or any other product(s) that the Investment Team launches for Treasures customers.
• To identify opportunities for process improvement and implementation best practices
• To build understanding of demat, ASBA to make informed decisions.
• To Integrate within organization, building project along with group synergy and crreate cross-functional
• tie-ups.
• To improve sales and operational Journeys for better conversion and customer experience

Communication Management:

• To organise and run sales campaigns, D2C communication and marketing campaigns through digital and offline initiatives.
• To set up investments in phone banking and VRM channel.

Other activities:

To liaise with Legal, compliance, Marketing & IT team for timely changes in regulation.

Launch of NFO/Product and drive end to end process and implementation.

Strategies campaign to support sales team to upscale business.

• To register and execute legal agreement and renew with help of legal and compliance team.
• To work with cross-functional teams to improve operational efficiency with timely changes and process updation.
• To fulfill audit requirement, as and when such requirements arise.
• To communicate with sales team and provide all tech support with regards to digital assets
• To be the Process owner and to manage escalations, data and any system changes.

Measurement criteria

• Revenue achievement
• Timely roll out of cross-sell campaigns
• Timely resolution of branch & customer queries
• Branch Support through channel

Core Competencies

• Communication skills
• Interpersonal Relationship Skills

Requisite skills

• Analytical Skills
• Good Product Knowledge

Primary Location

: India-Maharashtra-Regional Office Mumbai

Job

: Product Management

Schedule

: Regular

Employee Status

: 

Full-time

: 

Job Posting

: Mar 11, 2025, 2:30:00 AM