About the company
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and UAE, and active expansion plans across Asia and the Middle east regions.
About the Marketing team
As an Omnichannel retail company, our success heavily relies on our ability to effectively describe and market our products to potential customers by crafting compelling communication that helps us drive sales and grow our brand. The key responsibilities of team members include understanding our customers to create content and communication that will resonate with them, while also focusing on the features and benefits of our products that set them apart from competitors. Our content is designed to ensure we communicate how our products can solve problems or improve the lives of our customers.
As Growth and Performance Marketing lead you'll be the driving force behind all our digital marketing initiatives across user growth from acquisition, retention, partnerships and performance marketing including search/SEO. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll be in charge of creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of customers. This role will report to the Regional Head/SVP Singapore.
In this role you will be responsible for
Who we are looking for
Minimum Qualifications
Preferred Qualifications