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Description

Day to day manager of assigned search accounts including optimizations, reporting and client calls; work alongside media, analytics and account teams to ensure campaigns are fully integrated.

  • Overall management and optimization for client SEM accounts to ensure traffic and ROI goals are met
  • Perform keyword research and develop ad copy for SEM campaigns
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search and content campaigns
  • Partner with analytics to create A/B landing page and creative ad testing and analysis and propose search product enhancements for campaigns
  • Write and edit ad copy for A/B testing purposes
  • Build bulksheets, tracking URLs and launch campaigns
  • Maintain budget and spend allocation for campaigns based on set goals
  • Develop bidding strategies and implement automated bid management rules within paid search management tools such as Kenshoo
  • Manage paid social media marketing campaigns across partners such as Facebook and Twitter
  • Work with cross functional departments and sales offices to align with goals and objectives
  • Perform regular competitive research analysis for all campaigns
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Perform research for potential link building targets
  • Perform link building outreach to acquire links
  • Utilize tools such as Majestic SEO, Search Metrics, Raven Tools, Google Webmaster tools and other to perform analysis of client websites

REQUIREMENTS:

  • 2-3 years experience managing Pay-Per-Click accounts (Google AdWords, Bing Ads) preferred
  • Strong web analytics background and project management skills
  • Strong written and verbal communication skills 
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo, Marin or DART 
  • Healthcare/Pharmaceutical background a plus
  • Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Compas, Inc. and CMI Media LLC, are an equal opportunity/affirmative action employer. All qualified applicants will be considered without regard to age, race, color, sex, religion, nation origin, marital status, ancestry, citizenship, veteran status, sexual orientation or preference, or physical or mental disability.

We offer an excellent benefits package including medical, dental, STD, LTD, Life insurances, and 401k.

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Confirmed 3 hours ago. Posted 30+ days ago.

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