Manager, Area Marketing

Mastercard

Company Type
Responsibilities
Industry
Workhours

Who is Mastercard?

We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives.  We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Manager, Area Marketing

Responsibilities
• Define (with support from manager) and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., aligned with business priorities and delivering against company objectives
• Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
• Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise, partnering with Division/Regional team when necessary
• Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective action
• Uses deep understanding of category and ecosystem relationship to advise on how insights can or should be applied
• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)

Experiences
• Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels (ATL vs. BTL vs. Digital or B2B vs. B2B2C vs. B2C)
• Demonstrated ability in establishing collaborative relationships with Divisional/Regional Marketing counterparts, representing the voice of the local market
• Extensive experience working on large projects that require a high degree of collaboration with external stakeholders and colleagues across marketing areas
• Acted in a program manager capacity for analyzing data and insights about how to optimize channels/programs
• Demonstrated ability to deliver presentations to senior team members and articulate a clear point of view
• Monitored project budgets successfully and demonstrated understanding of cost drivers

Technical Skills
• Integrated Marketing and Communications
• Program Execution and Optimization
• Project Management
• Customer/Consumer Orientation

Professional Skills
• Commercial Focus
• Innovation and Thought Leadership
• Personal Influence / Negotiation
• Customer/Consumer Orientation

Equal Opportunity Employer

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Confirmed 4 hours ago. Posted 30+ days ago.

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