As Marketing Director you role is a direct extension of the Marketing Management team in Kiev. Your role is to define a marketing strategy that resonates with our target market and communicates our unique vision. You will use your extensive experience to define, plan and ensure executions of all marketing initiatives and content driven. This new management position requires a lot management experience and the ideal candidate is must not be afraid to get his hands dirty. Strong experience with outbound marketing operations is required.
Candidates will have passion, a strong grasp of current digital strategies, extensive experience of outbound marketing operations gained in a B2B software environment and, proven team leadership skills.
Work with the VP of Marketing and Marketing Director to develop a marketing strategy that aligns with the company vision.
Design, build and maintain scaleable marketing policies and processes.
Analyze how current brand is positioned in the market and derive targeted consumers insights.
Measure and report performance of marketing initiatives and assess against goals (ROI and KPIs).
Collaborate with cross-functional teams and leadership.
Coach the team and get the best from everyone.
Oversee marketing and advertising activities to ensure consistency with brand, messaging and product
Brainstorm new and innovative growth strategies.
3+ years experience running Outbound Marketing Programs for B2B software companies
5+ years experience managing and leading teams
Practical experience of all marketing functions including digital advertising, market research, consumer behavior, demand generation, content marketing and marketing analytics
Excellent written and verbal communication skills
Comfort with CRM software (Experience using Salesforce.com)
In-depth understanding of the B2B enterprise software buying process
Experience running global campaign that cover US, EMEA and APJ
Ability to think creatively and innovatively
Budget-management skills and proficiency
Experience managing agencies
Experience in the analytics / advanced analytics space is a big plus