Product Manager, Orthopaedics based in Bangkok
Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.
To grow in-country market share through active support in development and execution of the regional annual marketing plan by acting as the single point of contact for external /internal stakeholders, and work closely with Business Unit Manager/Regional Marketing Director to create programs to generate quality leads to influence profitable sales growth for individual and team performances.
What will you be doing?
- Drive S&N brand to success within the local marketplace by tailoring regional marketing strategies into the local marketing and business plans that achieve targeted sales and Marketing goals.
- Provide marketing expertise and support to the sales team, distributors and other strategic partners within the assigned territories to drive aggressive sales growth and profitability.
- Be the ‘lead marketing expert” in the territory to adapt the strategies into assigned territory and to implement successful programs/plans with local sales, marketing and distribution partners.
- Advertising campaigns such as organize, coordinate, and execute marketing campaigns and events. Presenting the product offering and the related commercial offers.
- Support new products launches in terms of pricing, terms and conditions and marketing documentations.
- Provide regular reports and updates the status of implementation of the marketing plan within this territory.
- Customer Segmentation / Customer Data Base Development
- Develop effective communication channels for data collection.
- Implement applications and appropriate responses to effectively deal with data collected.
- Provide knowledge management support and market analysis to the teams.
- Go to Market, regular field visits, gathering and providing qualitative feedback, input and updates to the regional team on marketing programs (competition, pricing, regulatory changes, etc.)
- Market analysis on competitive strengths and weaknesses. Evaluate and measure marketing efforts and initiatives.
- Customer relationship (KOL Management). Build relationship with key account management, end users as well as health care governmental bodies.
- Brand Training, Conduct regular brand trainings with internal as well as external groups within assigned Territory.
- Comply with company compliance policies and procedures in daily work.
- To always act in a responsible manner to avoid risk to self or to the company and align with the workplace safety and health and security policy.
- Any other duties involved within the role and/or the tasks as assigned from time to time.
What will you need to be successful?
Success in the role will require a combination of technical knowledge, soft skills, and a deep understanding of both the business and service-providing sides of an organization. Successful candidates would need the following:
- Bachelor’s degree in Marketing or equivalent.
- Knowledge of assigned product and/or healthcare sales management preferred.
- 5-7 years’ sales or marketing experience - preferably in a Medical Devices Business
- Marketing task capability/experience - forecasting, pricing, product development, positioning, promotion, planning, portfolio management, surgeon advisory panel – Desirable
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
- Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about our Employee Inclusion Groups on our website (https://www.smith-nephew.com/)
- Your Future: Generous annual bonus and pension Schemes, Save As You Earn share options.
- Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
- Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
- Flexibility: Hybrid Working Model (For most professional roles).
- Training: Hands-On, Team-Customised, Mentorship.
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