Hybrid
Agency :
Havas Media Group Spain
Job Description Summary :
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Job Description :
The Global Media Data Analyst is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.
Mission & Responsibilities
- Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
- Be responsible for the quality and accuracy of data
- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
- Develop web analytics audits and recommendations
- Structure information and propose concrete improvements having immediate impact for our clients
- Participate in the development of measurement tools and reports to identify major areas for reflection
- Assist in the coordination of data collection from various sources
- Design, build and maintain dashboards and automated reports with embedded visualizations
Qualifications & Languages
- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering
- Languages: English Fluent
Previous Experience & Industry Background
- 8+ years of experience in data analysis
- Background in Media, Data, AdTech, MarTech, Brand and/or Consultancy
Soft Skills & Competencies
- Analytical
- Marketing technologies
- Digital marketing
- Data analysis
- Data modelling
Technical skills
- Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
- Data analysis (i.e. Excel, VBA)
- Data visualisation (i.e. Qlikview, Tableau)
- Office software
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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