Director of Marketing & Analytics

Jumpcut Studios

"Marketing without data is like driving with your eyes closed."

— Dan Zarrella

*

THE COMPANY

Jumpcut is a Y Combinator and venture-backed startup that creates cinematic online courses with the world’s biggest influencers.

The founding team at Jumpcut has years of experience creating binge-worthy content -- we've created multiple viral YouTube channels with over 4.5 million subscribers and over 500 million views. We’re now taking that content creation experience and applying it to the monotonous world of online education.

If you’ve ever taken an online course, you already know that 99% of them suck. That’s because they all do the same thing: record a dry and uninspiring instructor who talks to the camera for hours on end. While this is fantastic for getting over an Ambien addiction, it’s atrocious for actual learning.

Our team is approaching online learning in a completely new way: combining educational content with compelling stories, captivating cinematography, creative soundtracks, and much more. The result is a beautiful course that feels like a movie. We believe the future of education lies in creating world-class content.

If you want to learn more about our vision, check out our blog post about the future of education: http://bit.ly/2o3WpFH

Here’s a visual example of the difference between most online courses, and ours: http://bit.ly/2naxBqx

The next course we are creating is about business and entrepreneurship. The instructor is the founder of Twitch.tv (sold to Amazon for $1 billion). To get an idea of how this course is crafted, watch this test video we created for one of our lessons: http://bit.ly/2naFrRc.

JOB SUMMARY / WHAT YOU’LL DO

We're looking for someone who loves strategy, marketing, and analytics to work with our core team to scale our revenue past the $20 million mark.

Your responsibilities will be centered around optimizing our 7-figure a year spend on paid traffic. You will work to improve our current spend, but also create and implement a strategy to grow our spend. In addition, as the company grows, you will be building, growing, and managing the paid marketing and analytics teams. Because of our small team size, you will constantly be getting your hands dirty in the data -- looking through it, cutting it, and building processes/systems to streamline its analysis -- and because of this work, you'll have a great grasp of what ad strategies work and don't work for our product. You will eventually create and optimize our ad testing framework to ensure that we're leaving no stone unturned when we're testing our ads across demographics and audiences.

Currently, we're spending millions each year on Facebook and YouTube, but we'd also like you to help us expand to other platforms such as Google Display Network, Snapchat, Twitter, Reddit, and other ad platforms where there's potential.

While much preferred, we do NOT require significant paid ads experience -- we've found that if you're smart and curious, have a head for analytics, and have previous strategy experience, you'll be a great fit for the job.

Finally, the job will require you not only to work closely with Kong (CEO) and Davis (Head of Ops), but across our other departments (engineering, production, operations) as well, in order to come up with strategies for growth.

The 2-year vision for this job is for you to build, grow, and run an entire team of marketers and analysts who are focused primarily on customer acquisition through paid channels.

What we're looking for

  • Extraordinary analytical skills and a love of large data sets (you love data analysis)
  • Familiar with social media platforms (Facebook, YouTube, Twitter, etc.)
  • A surprisingly smart take on strategic decisions
  • Ability to lead a team
  • A great culture fit

You will love this role if you

  • Have a curiosity for how companies grow via paid ads (ever wonder how viral ads like Dollar Shave Club and Squatty Potty are made?)
  • Have a drive for wanting to be an expert at paid marketing (Facebook ads, Google AdWords, Snapchat, etc.)
  • Are a constant learner (e.g. you like to take online courses in your free time)

What you'll do

  • Manage team of paid ads marketers and analysts
  • Manage our paid advertising platforms on Facebook, Twitter, YouTube, etc (over $200,000 in monthly ad spend)
  • Expand our revenue through expanding our paid ads platform and networks
  • Analyze the data and find areas for improvement and optimization to help 2x (or more) the ROI from our marketing funnels
  • Come up with data-driven ideas (and theories) for split-tests and work hand in hand with our CEO to see those come to life (new creatives, new angles for the copy, new audience demographics, etc.)
  • Dig through the internal analytics on customers and come up with data-driven ideas for how to improve the customer experience, LTV, lower refund rates, etc.

Read Full DescriptionHide Full Description
Confirmed 17 hours ago. Posted 30+ days ago.

Discover Similar Jobs

Suggested Articles