CFA Institute

As the Creative Design Lead at CFA Institute (formal job title: Visual Design Lead), you will play a pivotal role in shaping and enhancing our global brand’s visual identity. You'll lead the creation and execution of impactful brand campaigns and design projects that captivate our global audience, ensuring all creative solutions align seamlessly with our strategic vision.

This newly created role reflects our ambition to expand our in-house creative capabilities, accelerate our speed to market, and deliver exceptional design and creative solutions. Working within the Digital & Integrated Marketing team, you'll collaborate closely with social, brand, product marketing, customer experience (CX), product management, and sales teams. Together, you'll bring revenue-generating products and solutions to market while amplifying the visibility and influence of the CFA Institute brand across marketing and partner channels.

This role reports into the Senior Director, Creative Design and is based in London. Candidates are eligible for Hybrid working with the expectation to be based in the London office at least 1 day a week.

What You’ll Do 

As the Creative Design Lead, you will: 

• Shape Our Brand: Develop and implement a distinctive and cohesive brand identity that shines across all communication channels. 
• Lead Campaigns: Design and oversee standout advertising campaigns that not only follow brand guidelines but also captivate our audiences and drive results. 
• Collaborate Creatively: Partner with internal teams—social, product marketing, CX, sales—and external agencies to deliver exceptional creative solutions that meet project goals. 
• Push Boundaries: Use your expertise in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects) and Figma to craft designs that inspire and engage. 
• Mentor & Guide: Provide leadership, guidance, and mentorship to the creative team, fostering a culture of collaboration and innovation. 
• Stay Ahead: Keep a finger on the pulse of industry trends and changing user behaviours to ensure our designs remain cutting-edge. 

What We’re Looking For 

You’re a creative powerhouse with: 

• Experience: Proven experience in brand design, ideally across agency and client-side environments, with a portfolio that speaks volumes. Experience across education or investment industries would be advantageous. 
• Education: Bachelor’s in Graphic Design, Visual Communication, Fine Arts, or a related field advantageous (not mandatory).
• Skills: Expertise in Adobe Creative Cloud, Figma, and motion design, with the ability to craft storyboards and engaging animations. Bonus: HTML know-how for advertising campaigns. 
• Vision: A strong creative voice with the ability to transform concepts into visually stunning realities. 
• Collaboration: Excellent communication skills to articulate ideas and work effectively with cross-functional teams and partners. 
• Attention to Detail: A commitment to delivering high-quality work that aligns with strategic goals. 

Please Note: As part of the recruitment process for this role, you will be asked to present and discuss your portfolio. The Hiring Manager will be looking for a well-rounded portfolio that showcases a diverse range of work, including print, digital, and motion design projects. 

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:

• Comprehensive health coverage for you and your family
• Generous leave and time off
• Competitive retirement plans
• Flexible work options
• Wellness, education, and support programs

If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to humanresources@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

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